Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

"With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

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Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

IBM (NYSE: IBM) released a new report called AI in Action that highlights artificial intelligence strategies of businesses ...

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025.

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, ...