IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

"With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to ...

IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

Eddie Jordan believes there’s “not a chance” that beleaguered Red Bull driver Sergio Perez remains with the team next season.

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

IBM (NYSE: IBM) released a new report called AI in Action that highlights artificial intelligence strategies of businesses ...

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.