The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

NBC has announced record breaking viewing figures for the 2024 Macy's Thanksgiving Day Parade broadcast special.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

Americans can watch the 2024 Macy's Thanksgiving Day Parade telecast on NBC (WAVE 3 in Louisville). The 2024 Macy's Thanksgiving Day Parade, which takes place in New York City, will run for a full 3 ½ hours between 8:30 a.m. to noon. New Yorkers can catch the Macy's Thanksgiving Day Parade at Central Park West.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.