Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
KOOL 108 continued its reign as the undisputed king of Christmas in the Twin Cities radio market. The latest Nielsen ratings ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesThe dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
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