Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena.