Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...

For the past two years, the advertising industry has been intoxicated by two things: the raw reach of the creator economy and ...