Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

As Shark Tank India returns for its fifth season, it does so with a quiet but consequential reset to reach more viewers.

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...