Chief Marketer2d
McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce
How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Chief Marketer2d
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Chief Marketer2d
How Perry Ellis Leverages Email Marketing for First-Party Data
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Chief Marketer2d
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
Chief Marketer9d
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...
Chief Marketer11d
5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing
Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...