To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with ...

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...