The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators ...

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout ...

Shaquille O’Neal stars in a new spot and content on a microsite that rebrands the used-car e-commerce platform as “Shaqvana.” ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced ...

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to ...

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.