Shaquille O’Neal stars in a new spot and content on a microsite that rebrands the used-car e-commerce platform as “Shaqvana.” ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout ...

The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its ...

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced ...

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture ...

Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for ...

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements ...