Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

An analysis of 2,200+ brands finds that fewer than a third (29%) of major US brands have bipartisan appeal, with American ...

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL.

Infinite Reality’s President, Global Business Ventures and Partnerships, Rachel Jacobson said, “Through our partnership with ...

Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world's first “parfum de mayonnaise” in an effort by Edelman.

Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

The CMO role has seen its fair share of change over the last few years. From tightening budgets to uncertainty around the impacts of new tech like artificial intelligence and an average tenure among ...

Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.

A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.

While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.