McDonald’s must drive excellence across menu, marketing and value if it is to win in today’s “challenging” environment, says ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.

Assuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the ...

Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...