The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Performance marketing and retail media agency MindgruveMacarta appointed Victor Camozzi as its new executive creative director. With over two decades of experience in advertising, Camozzi's work ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...

Although consumer confidence was weak heading into this year, 169 new advertisers across 43 categories invested $380 million in national TV in the first half of 2024, according to the VAB, the ...

The Department of Justice (DoJ) antitrust court in a filing released Wednesday said Google must divest its web browser Chrome, citing the judge’s earlier ruling that the browser strengthened the ...

It is perhaps the longest-running and most overused example of shoppable TV, but viewers may now actually be able to buy Jennifer Aniston's sweater. Warner Bros. Discovery Advertising Sales this ...

Moving quickly after a short evaluation period, Comcast Corp. is now going ahead with a dramatic industry-shaking move to spin off its financially growth-challenged NBCUniversal cable TV networks ...

Instacart is heading for its first Super Bowl. The grocery delivery and pickup service app and web service is making its debut on advertising’s biggest stage, the latest development in its ...

Get to know Susan Manber, Chief Patient Officer from Publicis Health as she lets us know her favorite food, things to do, and more. Do you like to go shopping in-person or online? What about ...

The U.S. Patent and Trademark Office has granted Comscore a patent for its propriety method of personifying TV viewership, enabling advertisers and agencies to understand person-level viewing of ...