Advertising firms are preparing for a potential reduction in clients' marketing budgets as the outlook for 2025 grows ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...

Adobe has launched the public beta of its Content Authenticity app, a tool designed to help creators secure proper attribution for their digital work. The app allows creators to apply 'Content ...

Karnataka Chief Minister Siddaramaiah announced the rollout of the Karnataka Digital Advertising Guidelines 2024, in a pioneering move to enhance the state government’s digital presence. The ...

Tara Kapur’s path was shaped by the women who surrounded her, showing her what it meant to break boundaries and dream bigger. They championed education and individuality. There were no boxes to fit ...

Among the jury chairs are Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria, and Praful Akali, each leading categories in Broadcaster, Technology, Public Relations, Green ...

The platform allows brands to identify and collaborate with influencers based on specific geographic locations, including ...

Paramjeet Singh Mehta shares how ASUS India is tapping into Gen Z and millennial mindsets through a segmented, context-driven marketing approach and more.

Superfans, defined as the most loyal and frequent IPL watchers, constitute just 14% of the total audience but are responsible for a significant 72% of single-match viewership.

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...