China’s lower-tiercities are the “new growth engine” of the country as far as FMCG brands are concerned, according to a joint study from consultancies Bain & Company and Worldpanel.

Global advertising spend is now on course to close out 2025 with growth of almost 9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big ...

OpenAI’s “Code Red” is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...

Some American brands may be struggling in China, as lower-priced, local competitors steal market share – but this is not the case with Walmart, which is seeing significant growth in the country partly ...

In the US, YouTube haseffectively replaced the traditional primetime model for men, becoming“a place where information, commentary, entertainment, and identity collide”,accordingtoa new report.

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isn’t social media – but this opens up questions about what social media is and ...

YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

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