With convenience in mind, the new Cook from Frozen turkey just requires two easy steps: unwrap and roast. There is no thawing necessary. It also doesn’t need basting, brining or evening seasoning. Butterball says it has made a “specially formulated” brine that keeps the meat moist during the roughly five-hour-long roasting process.

Butterball has a solution with a new frozen turkey that the company says eliminates the hours-long thawing process. This week, the country's largest turkey producer unveiled a new "Cook from Frozen" turkey that only has two steps to make it, which are unwrapping it and popping it in the oven.