Today, Louis Vuitton has put its own ambitious spin on that tradition in midtown Manhattan, wrapping its Fifth Avenue flagship (now under renovation) in a temporary façade that mimics a stack of its iconic monogrammed luggage.

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Celebrities including Bradley Cooper squeezed into Louis Vuitton as the brand transformed the Louvre’s historic heart into a stunning stage for Paris Fashion Week.

The pink and purple runway showcased the collaborative effort of Creative Directors Pharrell Williams and Nigo, Japanese designer and founder of A Bathing Ape. The visuals are prismatic, blurred peripherals and dynamic stances lending an aura of mod dynamism, Louis Vuitton’s tried and true M.O.

The Tambour is a staple piece in the Louis Vuitton collection, but you've never seen one quite like this. A new movement designed entirely within Le Fabrique du Temps and inspired by the flip boards of old airports uses revolving discs to signify the hour.

Standout bags included the Speedy which appeared in yuzu yellow, sencha green, and sakura pink. Additionally, the Speedy appeared in an indigo blue edition dyed according to Japanese tradition, and a golden edition with a white monogram was created to evoke kinsugi pottery.

The following year they collaborated on behalf of Louis Vuitton for the first time, creating the Millionaire sunglasses for the house’s then-women’s creative director, Marc Jacobs. Many more collaborations followed.

Pharrell Williams and Nigo blend structured menswear and relaxed streetwear together effortlessly.

At the Louis Vuitton men’s fall 2025 show in Paris, an LV bag of a different kind made its debut closing the fashion show, courtesy of J-Hope.

Bradley Cooper, Idris Elba, Adrien Brody, Travis Scott, Callum Turner, Aaron Pierre, and many more celebrities appeared at Pharrell Williams' latest Louis Vuitton menswear show at the Louvre Museum in Paris on Tuesday,

Georgina Chapman and Adrien Brody made the case for couple coordination at the Louis Vuitton men’s fall 2025 collection showcase during Paris Fashion Week on Tuesday. The couple sat in the front row for the show, alongside other high-profile stars, celebrity guests and ambassadors for the French luxury fashion house.