The Denimachine was a marketing project that highlighted some iconic brands — Coca-Cola, Levi’s, Ford and Hot Rod magazine.

Dozens of Ford Econoline 150s were customized with Levi’s signature denim and Coca-Cola's signage in 1976.

The glowing red neon sign announcing “Hot Rods” against the Tennessee sky serves as a beacon for hungry travelers and locals alike, promising a dining experience that’s anything but ordinary.

Rodney Lee Lamotte, 89, of East St. Johnsbury, Vt., was called to heaven on December 21, 2025, at Dartmouth-Hitchcock Medical ...

The Ford Mustang II front suspension became popular with hot rodders thanks to having perfect attributes for a street rod, as ...

Discover HOT ROD’s Top 10 Cars of 2025—our third year reviving this iconic list. See the trendsetting builds, top builders, ...

The Ford LTD LX 5.0 occupies a strange place in muscle car history, remembered by specialists as a four-door Fox-body hot rod yet still overlooked in the broader collector market. Built for a short ...

You have to get that comfort level when it's an intimate shot like that,” says Lynn Goldsmith. “It’s more macro.” ...

EDITOR'S NOTE: Following is the verbatim Thanksgiving address given by President Gerald Ford in November 1975, 50 years ago this month. Two hundred years ago the frontier colonies of America braced ...

Are you looking to add some flair to your car collection? Here’s one auction that you’ll definitely want to keep your eye on. Even if you’re not familiar with Tansy’s name, you’ve probably seen some ...