The popularity of the 2023 Barbie movie, which grossed more than $1 billion at the box office, drove sales for the dolls.

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Part of Barbie's "Inspiring Women" series, the Celia Cruz doll features the salsa singer dressed in a fiery red dress with gold microphone in hand.

Mattel has launched a new Barbie doll just in time for Deepavali (also known as Diwali), which falls on Oct 31 in Singapore.

This release brings to life a Barbie that truly embodies Filipina features and traditions. The doll has almond-shaped eyes, ...

Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls ...

Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel's new Masters of the Universe and Teenage Mutant Ninja Turtles collaboration has been a hit for both fans of the iconic franchises. World collides with this set of collectibles, taking on ...

Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls ...

Just in time for the Festival of Lights, which falls on Oct 31 in Singapore, Mattel releases its first Diwali Barbie.