Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Hot Wheels Barbie RC Corvette from Barbie The Movie, Full-Function Remote-Control Toy Car Holds 2 Barbie Dolls More than ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

If you grew up in the 1960s, you probably remember some of the most iconic toys of that decade that are still cherished today ...

The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

A TV show has shed a light on the dark side of one of the world's biggest toy companies, Mattel. The exposé comes after ...

"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek ...

Mattel Films is banking on a whole generation of fans being nostalgic for View-Master, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on this beloved ...

Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and ...

The iconic Barbie doll has received a desi makeover, marking a significant cultural collaboration that celebrates the Hindu ...