Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

The Hot Wheels Barbie RC Corvette is a classic car with all the style that Barbie deserves, and you might recognize it as ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...

SAVVY shoppers can bag huge savings on their Christmas gift-buying with a few key dates in the run up to December 25. The ...

Toy-based movies have long drawn in families, hoping for easy, uplifting viewing safe for their children. Now, it's time for ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If you grew up in the 1960s, you probably remember some of the most iconic toys of that decade that are still cherished today ...

With Labubu doll fever sweeping the world, we look at celebrities who collect toys and collectibles, plus what they collect.

Mattel’s popular retro View-Master toy, which allowed users to view 3D image reels, is getting its own movie in the wake of ‘Barbie’s’ huge blockbuster success.

Mattel wasn't lying when it said tons of toy properties would be getting the movie treatment, as it's just been announced ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.