Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and ...

Action figures, like the Incredible Hulk seen here, have dominated "boy toys" for decades. Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little ...

But what will a follow-up to Mattel’s blockbuster toy adaptation ... that Barbie struck a chord and tapped into a deep need for big franchise movies that appeal directly to women and girls ...

which has episodes ranging from makeup tutorials to analysis of girls' reflexive apologies. How does 'Curvy Barbie' compare with an average woman? Six attempts to make toys more inclusive The ...

Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...