From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

Amazon has tons of Prime Day deals on the season's hottest toys from Melissa & Doug, Barbie, Play-Doh, and more.

Mattel Films is banking on a whole generation of fans being nostalgic for the device, teaming up with Sony Pictures ...

The iconic Barbie doll has received a desi makeover, marking a significant cultural collaboration that celebrates the Hindu ...

Barbie is more than just a nostalgic trip down memory lane; it’s a modern take on empowerment, self-discovery, and the many ...

Amazon Prime Big Deals Day is one of the best times to get those big Christmas presents wrapped up and we've rounded up the 7 ...

Mattel launched a new doll, Diwali Barbie, to celebrate the Festival of Lights, Diwali. Designed by renowned Indian designer ...

Top of the trending list on Google is Deadpool, following on from his outing with Wolverine in the blockbuster movie this ...

According to one report, the studio has 45 other toy-based movies ... the Barbenheimer craze. Barbie went on to be nominated for numerous awards, eventually winning Best Original Song.