Bose is one of the leading audio companies on the market. It released a handful of TWS earbuds, and some of them are under its QuietComfort branding.

The Bose QuietComfort Earbuds go after the AirPods with active noise cancellation for $179. Bose also refreshes its $500 soundbar to produce cleaner dialog and pair with its Ultra Open Earbuds.

Bose is combining the strengths of its soundbars and clip-on Ultra Open Earbuds for a new home theater feature that can fool your ears (and brain) into thinking that you’ve got actual rear surround sound speakers — simply by playing audio through the earbuds.