Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.