Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

An ongoing phishing campaign impersonates popular brands, such as Unilever, Disney, MasterCard, LVMH, and Uber, in Calendly-themed lures to steal Google Workspace and Facebook business account ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Take control of your privacy by updating these critical Google account settings: pause Web & App Activity, disable Search and Ad Personalization, pause Timeline, review and remove third-party app ...

Cofounded by CEO Kevin Tian (right) and CTO Rahul Madduluri, Doppel is using AI agents to flag hundreds of millions of impersonator accounts and fake profiles to prevent social engineering attacks.