In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Americans expecting a big promotion or wage increase next year may have just had their hopes dashed, according to a Mercer survey. On average, employers plan to hold base salary increases for merit at ...

A new guidance document issued by the FDA this week offers recommendations for how makers of prescription biosimilars and biologic reference products should approach promotional advertising and ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

ARLINGTON, Va. – The Washington Capitals announced today the team’s promotional schedule for the 2025-26 season presented by Capital One, featuring several all-fan giveaways, theme nights and unique ...

Guests can grab two preselected drinks for $5, plus a free large cup of ice to mix up their own custom creation. In addition to beverage innovation, the travel center chain is focusing on rolling out ...

Highly-touted PFL-Bellator champion Patchy Mix had a nightmare debut at UFC 316. Mix was signed to replace Marlon Vera against No. 10-ranked bantamweight Mario Bautista on the night's main card, and ...

UFC 316 debutant Patchy Mix is supremely confident entering his first Octagon experience. Former Bellator bantamweight champion Patchy Mix became the latest top free agent to sign with the UFC earlier ...

McDonald's (NYSE:MCD) is scheduled to report first-quarter earnings on May 1. Analysts expect the restaurant company to report revenue of $6.13 billion and earnings per share of $2.68. The consensus ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...