Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to monetization. The ads will be targeted based on user demographics without compromising personal messaging security.

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim to create a new revenue stream without altering the personal messaging experience.