Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

WhatsApp now displays business ads in the Status feature, introducing a new experience that does not disrupt users' private ...

Signal has accused WhatsApp of pushing “surveillance advertising” through its new AI assistant. Here’s why the privacy debate ...

The act of mansplaining is alive and well on social media. Since what feels like the dawn of time, overconfident men have ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

"No ads" was once the mantra of the founders of WhatsApp. Now, the service has announced it will be introducing advertisements. Chats, though, are to be kept ad-free. DER SPIEGEL spoke with WhatsApp ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Meta has launched the Meta Gaming Accelerator, a three-month incubator program. It’s designed to support medium- and ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

In what may be the final straw for some users, ads are officially coming to WhatsApp in an upcoming version that will ...

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...