Faced with the annual challenge of a Sunday lineup left bare by the end of football season, NBC's ambitious 2025 plan to fill ...

Netflix gave an otherwise slow week of NFL news a kick in the tuchus, thanks to podcast-interview comments from its chief ...

The streaming giant hosted two Christmas Day football games last year and garnered a massive international audience ...

Tubi delivered the Super Bowl’s biggest streaming audience, but the NFL’s shift to subscription streaming is a bigger story.

F1’s broadcast rights in the U.S are up for renewal at the end of the year. The outcome of the deal will be critical to the ...

All-Star lessons for the NBA. Smart early-week analysis by my newsletter colleagues at The Pulse and The Bounce got me ...

In declining to integrate with Apple TV, Netflix may be betting that it's influential enough not to need the extra exposure.

MLS is still fighting for viewership in the U.S. sports landscape. Can the league's partnership with Apple TV help it break ...

From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Major League Baseball and ESPN have announced the 2025 season will be the last one aired on the network. However, this could ...

To be clear, Netflix will almost assuredly increase its NFL offerings in the years ahead. Heck, it might even add a portion — ...