W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...

WhatsApp to Stephen: Amazing news. Coca-Cola Europe is looking for a new comms agency. It’s mainly about anti-obesity strategies but it also comes just as Donald Trump has announced he is making them ...

The health landscape sees pivots as companies adjust strategies: Bristol Myers and Pfizer offer discounts on Eliquis, Newcastle University's IVF technique prevents genetic diseases, and Juul's ...

Shares of PepsiCo rose more than 7 percent yesterday (July 17) after the company reported $22.8 billion in revenue and a $1.3 ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

Pepsi reported second-quarter net income attributable to the company of $1.26 billion, or 92 cents per share, down from $3.08 ...

PEP is navigating volume softness through a carefully orchestrated mix of strategic pricing, targeted value investments and product innovation. Facing a pressured consumer environment, particularly in ...

Discover how PepsiCo uses food trucks as “rolling innovation labs” to test bold new snack flavours with real consumers—blending local culinary culture, real-time feedback, and creative R&D to shape ...

FORTÉ rebranding continues to generate interest and attention in the AV integration industry. Company leadership explains the reasoning.