My optimism has turned into confidence that our Back to Starbucks plan is the right strategy to turn the business around and to unlock opportunities ahead,” said Niccol durin

A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human connection between employees and customers and put less emphasis on technology.

Starbucks missed estimates for second-quarter results, yet CEO Brian Niccol promised more changes to the coffee chain's stores.

This was the latest change made under Niccol ... earlier this year to build more agile teams and streamline operations. STARBUCKS CEO SAYS BETTER PRICING TRANSPARENCY NECESSARY FOR MOBILE ...

The union said it opposes any changes ... Jasmine Leli, a Starbucks barista and union bargaining delegate, said the company should be focusing on things that improve store operations, like ...

“Instead of addressing the most pressing issues baristas have been raising for years, Starbucks is prioritizing a limiting dress code that won’t improve the company’s operations,” said ...

The union said it opposes any changes ... Jasmine Leli, a Starbucks barista and union bargaining delegate, said the company should be focusing on things that improve store operations, like ...