On Friday, Taylor Swift announced she now owns all the music she has ever made. This reported US$360 million acquisition includes all the master recordings to her first six albums, music videos, concert films, album art, photos and unreleased material.

“Taylor Watch” is not the first account within the past month to get flagged. In fact a few behemoth Swift fan accounts with six digits in followers were recently sent to Instagram purgatory and deactivated for similar infractions including @in.that.taylor.haze and @tstourtips.

Beyonce is seemingly struggling to sell tickets for the London concert of her Cowboy Carter Tour. According to a personal branding expert, her fans might not feel connected to her as much as Taylor Swift’s followers do,