John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

We’re not quite there yet, but it sure feels imminent.

This semi-rebranding comes after HBO decided to shorten its streaming app’s name in 2023 to just “Max.” Naturally, many were critical of the change, but with time, we came to accept it. Though some of ...

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...