Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

For two years, we were fed a steady stream of why Warner Bros. Discovery dropped the "HBO" from HBO Max. The short version: ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

The social media team at Warner Bros. Discovery clearly knew the internet would have field day with the news of the reversion of the streamer’s name to HBO Max — and tried to get in front of ...