This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

With global experience spanning London, New York, Sydney, and Lagos, Bomo brings a nuanced understanding of cultural ...

Right now, YouTube marketing has become even more important ... You must also consider factors that influence how videos are presented on the Home feed, in suggested video lists, and within ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Most industry observers will recognize the pungent whiff of AI that YouTube’s algorithm lifts ... could serve to degrade and cheapen official marketing material, potentially imperilling ...

The daughter of Musk and ex-wife Justine Wilson, Vivian, 20, recently spoke to YouTube influencer Hasan Piker about her ...

According to the $TRUMP whitepaper, 5% of the total supply of tokens (about 45 billion) was allocated to marketing influencers, 5% to marketing partnerships, and a generous 68% was airdropped to early ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The study, "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry," provides the first causal evidence of how influencer marketing affects gaming.

Olufemi Oguntamu, CEO of Penzaar Ville, shares insights on managing top talents and maintaining his personal brand, sharing ...

Digital media is progressing at an unmatched pace, driven by rapid technological advancements, changing consumer behaviors, ...