It’s going to be a fun few weeks for new video-editing tools launched by big platforms. YouTube Shorts is getting some ...

Navigating the Digital LandscapeThe United Arab Emirates (UAE) has established itself as a leading hub for digital innovation ...

YouTube is the long-term livestream partner for the event, which kicks off on 11 April this year. For 2025 there’s a new official livestream app for iOS and Android; the option to watch four stages at ...

In the blink of an eye, YouTube has evolved from a humble video-sharing platform into an unstoppable force in digital ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Research published in Marketing Science reveals that YouTube videos about video games create opposite effects: they typically ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Health and Wellness Enthusiasts looking for the latest information on the study of how multiple inherited genes, environmental influences, and hormonal interactions contribute to ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...