We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The seven-time F1 champion's Almave zero proof spirits company has released its third drink "made with Espadin agave harvested from the foot of the Popocatépetl volcano" - here's where to buy online.

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Get up to speed with the latest F1 news headlines, all in one place — from a major Lewis Hamilton announcement to a Bernie ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

“That’s how Almave was born,” the F1 star says. “ [It’s] a high-quality, non-alcoholic alternative that works for my lifestyle, without feeling like I have to give anything up.” ...