Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Huawei's new trifold smartphone, the Mate XT, is set to hit stores on Friday. Online scalpers are already looking to make a ...

Phone 16 reviews are out ahead of its Friday release. Apple sent some media experts its latest phones to test, and these are ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Apple shares edged lower again Wednesday, pinning the stock near the lowest levels in a month, even as a top Wall Street ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...