Macy's signed a new 10-year broadcasting rights deal with a popular network for its Thanksgiving Day parade special.

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

Macy’s signs a new rights deal with NBCUniversal, for Macy’s Thanksgiving Day Parade® and Macy’s 4th of July Fireworks® on NBC, Peacock and Telemundo, marking a significant expansion to unlock content ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

But the strip did more than just survive. Eventually, the Peanuts gang was everywhere. T-shirts, lunchboxes, Macy's Thanksgiving Day Parade balloons. NASA even named the two modules of the Apollo 10 ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Only the Macy’s Thanksgiving Day Parade has been a bigger viewership draw in recent years, NBC said Monday. Will Ferrell attends "SNL50: The Anniversary Special" at Rockefeller Plaza on Sunday ...