The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to Michigan. The overall NIL package for Underwood was reported

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit in the country for the maize and blue due to his outspoken desire to handle the NIL for a transfer quarterback, but that doesn’t speak to what actually happened.

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit from the Wolverines. Dave Portnoy recently shared the story of how it all went down.

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,

Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.