We are running out of ways to describe the unprecedented success of KPop Demon Hunters, but every time we wake up, it seems like the movie has set some new record.

Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

Over the past decade, South Korea has evolved from regional powerhouse to global tastemaker. The so-called Korean Wave is no longer a passing trend but a structural force influencing content development,