The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a deal valued at $3.25 billion.

Endeavor is transferring several sports assets -- including PBR and IMG -- to TKO Group, the holding company of WWE and UFC.

TKO Group, the company that owns UFC and WWE, is expanding its reach in the sports world by acquiring three businesses from ...

Sports company TKO Holdings Thursday announced acquisition of Professional Bull Riders, On Location and IMG in an all-equity ...

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TKO Group (NYSE:TKO) on Thursday struck a deal to buy Professional Bull Riders (PBR), On Location, and IMG in an all-equity ...

"In addition to complementing TKO’s existing core UFC and WWE businesses," the stock deal expands its footprint "in the ...

The WWE and UFC parent also authorized a $2 billion share repurchase program for its Class A common stock The post TKO Buys ...

TKO announced that it has reached a definitive agreement with Endeavor to acquire Professional Bull Riders, On Location, and ...

TKO, the sports entertainment company that houses WWE and UFC, said the acquisition will broaden its reach in the premium ...

All-stock deal is expected to close in first half of 2025 and will see Endeavor increase TKO ownership to 59%.