Since the policy enhancements were introduced on 1 November, total duty-free sales have surged despite a modest increase in shopper numbers.

Gold glitters, precious jewellery shines, fashion flourishes and electronics spark. They were the outstanding categories as Dubai Duty Free posted the third-highest monthly sales in its history.

Hainan Development Holdings Co-owned Global Premium Duty Free (GDF) Plaza launched its fifth anniversary campaign on 31 January with an array of promotions and events.