Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a desired action and ensuring they are suppressed across campaigns and channels.

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