It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

Articles written by Ellen Widdup ...

A job of a marketer, particularly within QSR, is perhaps the most challenging. Add to that, running KFC in a country like Thailand that is globally known for its cuisine. This must make Patra ...

Audrey Michelin’s career trajectory reflects a blend of technical expertise and business acumen honed across distinct media roles. Starting in Ad Ops at ARN, a major Australian radio network, she ...

In a career spanning 15 years, Lydia Adlina has worked across some of the most competitive agencies in the PR industry, pushing boundaries and finding new ways to drive growth through emerging ...

Alice Au has been at the forefront of several technological shifts in the last two decades of her career. With a background in digital marketing, including CRM and ecommerce, she brings a wealth of ...

Elle Bullen’s incredible story of resilience and hope is one that inspires many. In 2019, as co-founder of an independent creative agency, SickDogWolfMan, she was thriving. She was one of Australia’s ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...