How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...
Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO ...
What brands should consider when tapping virtual influencers for their campaigns.
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
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