How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

What brands should consider when tapping virtual influencers for their campaigns.

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.

created campaigns that drew incredible viral sharing.

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...