For that, the researchers built upon the assumption that a citation in a “renewed patent” application would be a credible ...

The digital era and the ubiquity of social media have intensified the impact of misleading advertising. For example, some brands might take advantage of unsubstantiated claims trending online about ...

Dan Ariely is a Professor of Business Administration and a founding member of the Center for Advanced Hindsight. He does research in behavioral economics on the irrational ways people behave, ...

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research examines the nature and effects of learning and ...

Campbell R. Harvey is Professor of Finance at the Fuqua School of Business, Duke University and a Research Associate of the National Bureau of Economic Research in Cambridge, Massachusetts. He served ...

Dr. Vermeer is an Associate Professor of the Practice at Duke University’s Fuqua School of Business, where he leads the Center for Energy, Development, and the Global Environment (EDGE). EDGE works at ...

To stay competitive in today’s digitally connected business environment, it’s not enough to have a digital edge. You need to become the edge. Perpetual change is the new norm, and your organization ...

John W. Payne is the Joseph J. Ruvane Professor Emeritus of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and ...

Scott Dyreng is the Senior Associate Dean of Innovation and Professor of Accounting at Duke University. His research interests are in corporate tax avoidance, international taxation, and accounting ...

Carl F. Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University. He holds an engineering degree from Brown University and a Ph.D. in Marketing from Columbia ...

Paul Zipkin is the R. J. Reynolds Professor Emeritus of Business Administration at the Fuqua School of Business, Duke University. His academic degrees come from Reed, Berkeley, and Yale. His teaching, ...

Debu Purohit is the Deputy Dean and the Ford Motor Company Professor of Business Administration at the Fuqua School of Business at Duke University. He has also served as the Senior Associate Dean for ...