Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

California Pizza Kitchen has lined up a new roster of agencies following a competitive review, according to a press release. Iris was named agency of record for brand, creative and social. Blue Engine ...

Sour Patch Kids, the sour-sweet candy marketed by Mondelez International, designed a translator that helps Gen Zers new to the workforce better understand corporate lingo, per details shared with ...

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.