Diageo, which saw profit decline 27.8% in the year to the end of June, will not chase pure cost-cutting at the expense of its ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

Samsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow ...

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning ...

Aligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock ...

As part of the Carlsberg Group’s wider mission to modernise, Somersby is turning to Instagram to reach Gen Z and drive its ...

UK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving ...

Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...